Photo Credit: Hockey Royalty
According to Sportico‘s NHL Valuations, the LA Kings have the sixth-most valuable NHL franchise and are projected to earn the third-highest revenue in the 2021-22 season. The Kings’ franchise was valued at $1.265B, behind the Toronto Maple Leafs ($2B), New York Rangers ($1.87B), Montreal Canadiens ($1.58B), Chicago Blackhawks ($1.36B), and the Boston Bruins ($1.31B).
Obviously, Los Angeles is the most-valued franchise in the Pacific Division, which is pretty impressive considering a team like the Edmonton Oilers has three more Stanley Cups than the Kings.
Team-related businesses and real estate play a significant role in the overall valuation for NHL clubs. The Kings have the fourth-highest revenue ($275M) in that department, behind the Rangers, Bruins, and Philadelphia Flyers.
STAPLES is where the majority of the revenue comes from, with the Kings home arena named after the office retail company. The team also has the following Corporate Partners.
- American Express
- Anheuser-Busch InBev
- Coca-Cola
- Delta Air Lines
- Mobilitie
- Toshiba
- Toyota Motor
- UCLA Health
- Wells Fargo
- Yaamava’ Resort & Casino
Last year, the Kings came in at No. 6 as well, but the franchise was valued at $825M, reporting a three percent drop in value from 2019 amid the COVID-19 pandemic. Oddly enough, the Kings have consistently been the sixth-most valuable franchise for quite some time. You have to go back to 2016, when they were ranked ninth ($600M).